Kia is preparing to unveil the next generation of its popular Seltos SUV on December 10th, with initial teasers already released from its Indian division. This launch isn’t just another model refresh; it’s strategically timed as Kia prepares to discontinue the Soul after 2025, making the Seltos the brand’s entry-level SUV.
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Why the Seltos Matters
The Seltos is already a strong performer for Kia. Globally, it’s the second best-selling model behind the Sportage, with sales exceeding 60,000 units in the U.S. in 2023 alone. The upcoming redesign is crucial because Kia needs the Seltos to absorb potential buyers who previously would have chosen the Soul, especially those seeking all-wheel drive, a feature the Soul never offered.
Design and Features
Teaser images reveal a bolder, more angular design for the new Seltos. Key changes include flush door handles, prominent vertical daytime running lights, and a larger overall size with an integrated roof spoiler. The rear design, though, features an unusual gap between the rear fender and roofline, a detail seen in other vehicles like the GMC Terrain and Chevrolet Equinox.
Under the hood, the Seltos is expected to continue with its existing gas engine options while adding a new hybrid variant. This addition aligns with broader industry trends toward electrification and could attract environmentally conscious buyers.
The Soul’s Replacement
The decision to discontinue the Soul puts added pressure on the Seltos. While both models historically sold in similar volumes, the Seltos has been steadily gaining ground, likely due to its availability of all-wheel drive. Kia is counting on the redesigned Seltos to capture those buyers who may have considered the Soul but now need an affordable, versatile SUV.
Kia’s SUV Strategy
The Seltos will anchor the lower end of Kia’s SUV range, which also includes the Sportage, Sorento, and Telluride. These larger models command higher prices and sales numbers, but the Seltos is intended to bring in a new segment of buyers. If the redesign fails to resonate with consumers, Kia risks losing a significant portion of its entry-level SUV market share.
Kia’s future success with SUVs hinges on the Seltos’ ability to attract both existing and new customers. The brand is banking on this redesign to fill the void left by the discontinued Soul, solidifying its position in the competitive SUV market.
