Ram is gearing up to unleash the next-generation TRX, a high-performance pickup truck beloved for its raw power. After a hiatus, the brand has confirmed the return of the TRX with a launch scheduled for January 1, 2026. This announcement comes after months of speculation and teasers, culminating in a dramatic reveal campaign.
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The Teaser Campaign: Sonic Booms and Engine Roars
Ram’s marketing for the TRX’s revival is aggressive. A recent YouTube video features a “sonic boom” followed by the unmistakable rumble of a supercharged V-8 engine. The campaign concludes with the tagline “Power Will Be Reborn,” leaving enthusiasts eager for details. The teaser is purposefully vague, building anticipation without revealing concrete specifics.
CEO Confirmation and Production Plans
Stellantis CEO Antonio Filosa explicitly confirmed the TRX’s return during a second-quarter earnings call. Filosa emphasized the truck’s profitability, noting that V-8 versions like the TRX will “deliver additional volumes but also accredited margins per unit.” Industry sources, like Mopar Insiders, suggest dealerships could receive the new TRX as early as January 2026.
Why the TRX Matters: Bridging the Gap Between Performance and Utility
The TRX stands out in a market increasingly focused on electric trucks. It caters to buyers who prioritize raw power and off-road capability over efficiency. The original TRX featured a supercharged 6.2-liter Hellcat V-8, producing 702 horsepower. The revival suggests Ram intends to maintain this reputation for extreme performance, filling a niche that few other manufacturers address directly.
Engineering Challenges and the Return of Key Personnel
Bringing back the TRX wasn’t simple. Ram CEO Tim Kuniskis revealed that integrating the V-8 engine into the new architecture required a fast turnaround. Former SRT chief engineer Daryl Smith led the effort, cutting development time from 18 months to just six. Kuniskis’ cryptic comments about Smith’s role suggest the engineer’s expertise will be central to future performance projects.
The RHO vs. the TRX: A Clear Distinction
Ram has been careful to differentiate the TRX from the 2025 1500 RHO. The company insists the RHO is not a replacement, promising a “proper positioning” for the TRX when it arrives. This signals that Ram intends to keep both models in the lineup, catering to different segments of the performance truck market.
The TRX’s return is more than just a product launch; it’s a statement. Ram is doubling down on V-8 power, confirming a demand for traditional high-performance vehicles even as the industry shifts towards electrification.
The TRX represents a refusal to compromise. It is a bold statement in a market that’s moving away from these types of engines.
