Honda Australia’s CEO, Jay Joseph, has publicly stated his conviction that the CR-V is the superior vehicle in its class, anticipating significant sales growth driven by expanded hybrid options in 2026. This bold claim comes as Honda prepares to launch updates for the CR-V, including a reintroduction to the Japanese market where it was previously discontinued due to low sales.
CR-V’s Potential and Market Reality
Joseph acknowledges that product superiority alone doesn’t guarantee market leadership. Factors like brand awareness, network visibility, and consumer consideration play crucial roles. Despite this, he believes the CR-V objectively surpasses competitors, citing its strong performance in the United States where it outsells rivals.
Currently, the CR-V trails significantly behind the Toyota RAV4 in Australian sales (5,210 units versus 45,909 as of November). The RAV4 commands nearly ten times the CR-V’s market share, with other competitors like Mazda CX-5, Mitsubishi Outlander, and Hyundai Tucson also holding larger volumes. This disparity highlights the challenges Honda faces in converting product confidence into market dominance.
Upcoming Updates and Hybrid Expansion
The anticipated updates to the 2026 CR-V model include enhanced hybrid availability, real-time all-wheel drive, and upgraded technology. These improvements will be first available in Japan starting February, with high-spec e:HEV RS and Black Edition trims. Australian models will follow in the first quarter of 2026.
Key upgrades include:
– Black Edition styling: Contrast black cladding, wheels, and interior accents.
– Honda Connect: Infotainment system with Google Built-in services (Maps, Assistant).
– Honda Sensing 360: Advanced safety features like front cross-traffic alert and lane change assist.
Honda’s Growth Forecast
Honda Australia projects a 10% sales increase in 2026, building on an estimated 10% growth in 2025. The updated CR-V and ZR-V, both with expanded hybrid options, are expected to be major drivers of this expansion. The Japanese market reintroduction signals a renewed focus on the CR-V’s global potential.
The CR-V’s success hinges on Honda’s ability to translate its product confidence into increased brand awareness and competitive pricing. The hybrid expansion is a key step, but overcoming the RAV4’s established market share will require a sustained effort.
