Ferrari is preparing to enter the EV market with the Luce, an all-electric grand tourer set for release around 2028. This vehicle represents a significant departure for the Italian marque, marking its first foray into fully electric propulsion while retaining the brand’s signature luxury and performance.
Зміст
Power and Performance
The Luce will feature a quad-motor setup delivering at least 1000 horsepower, ensuring brutal acceleration. Ferrari claims a 0-62 mph time of 2.5 seconds, but independent estimates suggest it could be even faster, potentially rivaling the 1.9-second sprint achieved by the Lucid Air Sapphire. The independent control of each motor will optimize traction and cornering, enhancing the driving experience.
Range and Charging
The Luce will be equipped with a 122 kWh battery, targeting a range of roughly 330 miles (WLTP). However, real-world EPA estimates are likely to be closer to 280 miles per charge. This is a typical tradeoff between optimistic European testing standards and more conservative American ratings.
Interior and Design
Ferrari has partnered with LoveFrom, the design firm founded by Jony Ive, to craft a luxurious and tech-forward interior. Expect a blend of high-end materials like glass, aluminum, and rich leather. The cabin features physical toggle switches alongside digital displays—a unique combination that merges classic automotive controls with modern technology. The Luce is designed as a four-seater, though rear passenger space remains unconfirmed.
Pricing and Positioning
The Luce is expected to launch with a starting price exceeding the gas-powered Purosangue SUV, likely putting it near the $500,000 mark. This places it firmly in the ultra-luxury EV segment, competing with high-end offerings from Porsche, Lamborghini, and other exclusive brands.
Why this matters: Ferrari’s move into electric vehicles is a pivotal moment for the industry. The company has built its identity on internal combustion engines for over 75 years. The Luce’s success will depend on whether it can convince its loyal customer base—and new buyers—that electric power can deliver the same emotional driving experience as a traditional Ferrari.
The Luce is not just another EV; it’s a statement about the future of luxury performance. If Ferrari can deliver on its promises of power, range, and design, the Luce could redefine what an electric supercar looks like.
