Hyundai is reportedly developing a ninth generation of its iconic Sonata mid-size sedan, defying industry trends that have seen many competitors abandon the segment. The decision comes despite earlier reports suggesting the Sonata would be discontinued in favor of expanding the Elantra lineup.
Зміст
A Return to Roots
According to Korean media and industry insiders, the next-generation Sonata, expected in the second half of 2026, will adopt Hyundai’s new “Art of Steel” design language. This aesthetic is a deliberate throwback to the boxier, more angular styling of the original Sonata from the 1980s. The design choice reflects a growing desire for retro-inspired looks in modern cars – a trend seen across multiple brands.
Market Resilience in Korea
The decision to continue the Sonata line is largely driven by its continued popularity in the Korean domestic market. Despite the global shift towards SUVs, sedans still hold significant appeal for Korean consumers. While the Sonata has slipped from its historical position as the country’s best-selling vehicle (now ranking tenth year-to-date), strong demand has made a business case for a new generation.
Powertrain and Global Outlook
The upcoming Sonata is expected to retain hybrid powertrain options, with the possibility of a plug-in hybrid variant being added. Whether the gasoline engine will remain in the lineup is still uncertain. In Australia, where the current Sonata is offered in a single sporty N Line trim, sales have declined, mirroring the broader trend of shrinking mid-size sedan markets.
A Shrinking Segment
The mid-size sedan segment has faced significant contraction in key markets like the US, with brands such as Chevrolet, Ford, Mazda, Subaru, and Volkswagen discontinuing their models in recent years. The Sonata’s survival highlights Hyundai’s commitment to meeting regional demand, even as the global automotive landscape shifts towards crossovers and electric vehicles.
The revival of the Sonata demonstrates that Hyundai is willing to buck broader industry trends to cater to specific markets and design preferences. The car’s retro aesthetic is a calculated move to stand out in a competitive segment.
The ninth-generation Sonata will face competition from models like the Toyota Camry, MG 7, and Skoda Octavia. It remains to be seen if Hyundai can leverage the new design and powertrain options to reverse the sales decline in key export markets.
