Nissan is poised to significantly expand its Nismo performance sub-brand, doubling the model range from five to ten vehicles by 2028. This aggressive move reflects a broader restructuring plan (“Re:Nissan”) focused on both cost-cutting and aggressive product expansion. The push aims to boost annual Nismo sales by 50%, reaching 150,000 units, and may involve collaborations with other automakers.
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The Current Nismo Landscape
Currently, the Nissan Z is the flagship Nismo model. However, the lineup includes several region-specific offerings: the Middle East’s Patrol Nismo (more powerful than the U.S. Armada Nismo), the discontinued Ariya Nismo EV, the X-Trail Nismo (sold as the Rogue in some markets), and the Japan-exclusive Note Aura Nismo hatchback. These regional variations highlight how Nissan uses Nismo to cater to diverse customer preferences globally.
“Re:Nissan” and Strategic Partnerships
Nissan’s expansion strategy isn’t happening in isolation. The “Re:Nissan” plan involves leveraging external partnerships, which may result in Nismo-branded vehicles co-developed with other manufacturers. This is a cost-effective way to broaden the lineup quickly. The broader plan includes rebadged vehicles like the Rogue Plug-In Hybrid (a Mitsubishi Outlander PHEV) and the upcoming Micra (based on the Renault 5), signaling a willingness to share platforms.
Future Nismo Models: What to Expect
Nissan hasn’t revealed which vehicles will receive the Nismo treatment, but the 2027 Skyline sports sedan is a strong candidate. Positioned between the Z and the GT-R, this rear-wheel-drive model with a manual gearbox aligns perfectly with Nismo’s performance ethos. The revival of the Xterra also raises the possibility of a Nismo variant.
The GT-R’s Uncertain Future
The long-awaited return of the GT-R remains ambiguous. Nissan has repeatedly stated its commitment to a next-generation model (the R36), but no concrete timeline exists. The company’s dedication to the GT-R nameplate is apparent, yet its actual development and launch remain unclear. Nissan plans to test Nismo-branded race car prototypes from 2026, with lessons learned directly influencing future road models.
Nissan’s expansion of the Nismo lineup is a calculated move to reinvigorate its performance image, boost sales, and adapt to a changing automotive landscape. While the future of the GT-R remains uncertain, the company is actively investing in other performance-focused models, solidifying Nismo’s role as a key brand pillar.
