New Jersey law enforcement is taking an unconventional approach to tackling the opioid epidemic: a Lamborghini Huracan Sterrato has been added to the Garfield Police Department’s fleet, not for speed, but for awareness and outreach. The high-performance vehicle, on loan from Lamborghini Paramus, is wrapped in a custom livery designed to connect residents with vital addiction resources.
Breaking the Stigma with Supercars 🏎️
This isn’t about high-speed pursuits. The Sterrato’s presence at community events, youth programs, and internal police functions aims to spark conversations and reduce the stigma surrounding opioid addiction. The car features a scannable QR code linking directly to The Center for Alcohol and Drug Resources, providing 24/7 access to live navigators who can offer support and referrals.
How it Works: Instant Access to Help 📱
The campaign’s effectiveness relies on immediacy. Scanning the QR code instantly connects users with a live operator, bypassing traditional barriers to seeking help. The vehicle’s design incorporates elements from standard Garfield PD patrol cars, enhancing familiarity and trust. A police-style blue light bar further reinforces the message that law enforcement is actively involved in supporting recovery efforts.
Long-Term Visibility 🗓️
Lamborghini Paramus has committed to keeping the vehicle in its current form through at least June of next year, ensuring the campaign has ample time to build public recognition. The first public appearance occurred at the 37th Annual PBA Toy Drive, giving residents an up-close look at this unique initiative.
This strategy highlights a shift in law enforcement tactics, prioritizing public health outreach over traditional enforcement in addressing the opioid crisis. By leveraging the attention-grabbing nature of a supercar, authorities are aiming to break through the silence and connect individuals with life-saving resources.
