Audi is preparing to revive its iconic sports coupe, though it won’t bear the TT name. The successor, previewed by the Concept C, is slated for a 2027 debut and will be fully electric. This move marks a significant shift for the model, which has been a staple in Audi’s lineup since 1998.
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Design and Styling: A New Era for Audi?
The next-generation coupe will closely resemble the Concept C, featuring a sleek, sculpted design that embodies Audi’s latest aesthetic. While minor adjustments—such as conventional side mirrors—are expected, the overall shape is nearly production-ready. This design could influence Audi’s broader lineup, potentially setting the tone for future sedans, SUVs, and wagons.
Performance: Shared Technology with Porsche?
The new sports car will run on an 800-volt electrical architecture. Audi may collaborate with Porsche, potentially sharing the platform with the upcoming electric 718 Boxster and Cayman. This collaboration would reduce development costs and allow Audi to maintain the dynamic character of the original TT. The battery pack will be positioned between the seats and rear axle, mimicking a mid-engine layout for optimal weight distribution. Higher-performance variants could feature dual motors, while base models might utilize a single rear motor setup.
The Name Game: Why No TT?
Despite expectations, Audi CEO Gernot Döllner has confirmed that the car will not retain the “TT” moniker. The exact name remains unknown, leaving fans in anticipation of what Audi has in store.
Why This Matters: The Shift to Electric Sports Cars
The decision to electrify the TT successor reflects the broader industry trend toward electric performance vehicles. Automakers are investing heavily in EV technology, and sports cars are no exception. This move is driven by stricter emissions regulations, consumer demand for sustainable options, and the performance advantages of electric powertrains. The TT’s revival as an EV signals Audi’s commitment to electrification without abandoning its sporty heritage.
The 2027 launch is eagerly awaited, as it represents a pivotal moment for Audi and the future of sports coupes.
