In early 1988, Audi introduced the 90 as a replacement for the 4000 series, targeting a specific niche: affluent buyers who value driving dynamics and sophisticated design over flashy status symbols. This move was strategic; Audi had faced headwinds from both luxury competitors like Mercedes and BMW, and lingering negative perception stemming from earlier unintended acceleration issues. The 90 aimed to carve out a space for itself among drivers seeking substance over mere prestige.
Зміст
Aerodynamic Excellence and Sleek Design
The 90’s exterior prioritized aerodynamic efficiency. Flush glass, integrated door handles, and a wedge-like shape created a drag coefficient of 0.33, making it remarkably streamlined for its time. Unlike some aggressively styled aerodynamic cars, the 90 maintained a conventional, yet rakish, sedan profile with a long hood and short rear deck. This design wasn’t just about looks: it translated into improved fuel efficiency and higher top speeds, reaching a tested 127 mph.
Performance and Handling
Under the hood, the naturally aspirated five-cylinder engine delivered 130 horsepower, allowing the 90 to accelerate from 0 to 60 mph in 8.9 seconds and cover a quarter-mile in 16.7 seconds at 81 mph. While not groundbreaking, this performance was a substantial improvement over its predecessors. The car’s handling was neutral, making it predictable and enjoyable to drive, although roadholding was limited to 0.77 g and stopping distance was average at 191 feet. The five-speed transmission, though slightly notchy, offered smooth clutch engagement and well-chosen gear ratios, encouraging frequent shifting for maximum driving pleasure.
Interior and Comfort
Inside, the 90 featured a clean, logical layout with a minimalist dashboard and logically placed controls. The inclusion of wood trim and optional leather upholstery aimed to attract buyers accustomed to luxury interiors. Despite its compact dimensions, the cabin offered comfortable seating for four adults, though rear headroom was somewhat limited. The trunk, at ten cubic feet, was adequate but not exceptional, with an irregular floor due to structural members.
Market Position and Pricing
The Audi 90 debuted at a price point that reflected its premium positioning: starting at $24,330, with well-equipped models reaching $26,305. This price tag placed it in direct competition with the BMW 325 and Mercedes-Benz 190E, offering similar performance and handling but with a more spacious interior. However, the Acura Legend provided a compelling alternative at a lower cost. Audi also offered a base 80 model, which looked identical to the 90 but was significantly cheaper at $18,600, though it came with a less powerful engine.
Legacy
The Audi 90 represented a calculated effort to reassert Audi’s relevance in a competitive luxury segment. Its blend of aerodynamic efficiency, refined performance, and sophisticated design appealed to a specific type of driver: one who valued substance over superficial status. While not a runaway success, the 90 laid the groundwork for Audi’s future dominance in the premium sedan market.
