The Audi Q8 is a statement vehicle. It’s a luxury SUV designed for those who prioritize striking looks and a plush interior over ultimate practicality or driver engagement. While it shares a platform with the more sensible Audi Q7, the Q8 trades space and usability for a sleeker, more aggressive aesthetic.
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What Makes the Q8 Stand Out?
The Q8 doesn’t shy away from compromise. It occupies a similar footprint to the Q7 but offers only five seats instead of seven, and its cargo area is noticeably smaller. This is a deliberate trade-off: the Q8 is about feeling special, not necessarily being the most logical choice.
Refinement and Interior Quality are where the Q8 truly shines. The cabin is beautifully crafted, with available twin-touchscreen infotainment systems and high-end materials throughout. Ride comfort is excellent, especially when avoiding the firmer “Dynamic” driving mode.
Performance and Driving Experience
Behind the wheel, the Q8 feels composed and refined, but not particularly sporty. It shares powertrains with the Q7, meaning adequate performance but without the sharp handling of rivals like the BMW X6 or Porsche Cayenne. The steering is precise, but lacks feedback, and the ride can become harsh with larger wheel sizes.
Higher-performance variants (SQ8 and RS Q8) address some of these shortcomings. The SQ8, with its electric roll stabilization and rear-wheel steering, offers improved agility, while the RS Q8 delivers supercar-like acceleration at a supercar price. However, even these models struggle to mask their substantial weight.
Pricing and Value
The Audi Q8 is not an affordable vehicle. Base models start around £81,000, with higher trims easily exceeding £100,000. The SQ8 and RS Q8 push prices even further, reaching over £140,000 for the top-spec RS Q8 Performance.
Depreciation is relatively modest for a luxury SUV, but running costs are high due to fuel consumption and insurance premiums.
Who Should Buy an Audi Q8?
The Q8 is ideal for buyers who value style and comfort above all else. If you want a luxurious, head-turning SUV that prioritizes a serene driving experience over outright performance, the Q8 is worth considering. However, if practicality, fuel efficiency, or driving engagement are top priorities, alternatives like the Q7 or BMW X6 may be better suited.
The Audi Q8 is a luxury statement. It sacrifices some practicality for a striking design and a refined interior, making it a compelling choice for those who want to make an impression.
