Ford is expanding its “hands-off” driving capability with the integration of BlueCruise technology into the Kuga model. This feature enables autonomous driving under specific conditions, making it the only system currently approved for fully hands-free operation on UK roads.
BlueCruise: What It Is and How It Works
BlueCruise combines radar, cameras, and adaptive cruise control to handle steering, acceleration, braking, and lane positioning. The system is designed to maintain a safe distance from other vehicles on motorways and in slow-moving traffic. However, it’s not a fully automated system; drivers must remain attentive and keep their eyes on the road.
A built-in camera monitors the driver’s gaze to ensure they are paying attention. If the system detects inattentiveness, it will prompt the driver to take control. This approach reflects the current ‘Level 3’ autonomy standard, where the car can handle some driving tasks but requires human intervention when necessary.
Availability and Subscription Details
BlueCruise will be available on plug-in hybrid and hybrid versions of the Kuga, excluding manual Ecoboost petrol models. It will also be offered on the upcoming Ranger PHEV. Unlike some competitors, Ford’s system is subject to a monthly or annual subscription, starting with new Kuga orders in April.
The UK Context
The UK lags behind some other markets in fully autonomous driving adoption, with most cars still limited to Level 2 autonomy, requiring constant driver input. Ford’s BlueCruise is currently the only approved system for hands-free driving in the UK, giving it a competitive edge in this emerging technology space.
The Kuga’s addition to the BlueCruise lineup further solidifies Ford’s position as a leader in advanced driver-assistance systems within the UK market. The system’s rollout will likely influence the wider adoption of hands-free driving technology as regulations evolve and consumer demand grows.
