Toyota is reportedly developing a powerful twin-turbocharged V12 engine specifically for its forthcoming ultra-luxury Century coupe, aiming to directly compete with brands like Rolls-Royce and Bentley. This move signals a significant shift in Toyota’s strategy, reinforcing its commitment to high-end performance vehicles.
Зміст
Century Concept and Executive Vision
The Century coupe, first unveiled as a concept by Toyota Chairman Akio Toyoda at the 2025 Tokyo Motor Show, is said to be a personal project driven by Toyoda’s desire to restore Japan’s automotive dynamism on the global stage. His statement at the unveiling – questioning whether Japan has lost its energy and expressing the need for action – underscores the vehicle’s symbolic importance.
Powertrain Details and Performance
According to Japanese publication Magazine X, the engine in question is a 6.0-liter twin-turbo V12 with hybrid assistance. The combined output is estimated at around 600kW (approximately 805 horsepower). This powertrain would position the Century coupe as a true flagship model, exceeding the capabilities of other vehicles in Toyota’s lineup, including Lexus.
Historical Context and Strategic Engine Allocation
Toyota’s decision to reserve a V12 engine for the Century is deliberate. The previous Century sedan used a V12, but the current model features a hybrid V8. The Lexus LFA supercar was equipped with a V10, seemingly to ensure the V12 remained exclusive to the Century – the highest-tier vehicle in Toyota’s portfolio.
Broader Engine Development
This V12 development aligns with Toyota’s broader engine strategy. The company has also revealed a new 2.0-liter turbocharged four-cylinder engine for its Gazoo Racing lineup and a 4.0-liter twin-turbo V8 hybrid for the GR GT sports car, demonstrating a push toward high-performance options across its model range.
Potential Expansion into New Markets
Toyota Australia is reportedly considering launching the Century brand locally, with Lexus dealers potentially handling sales and servicing. This expansion could mark a significant step in Toyota’s global luxury vehicle strategy.
Toyota’s investment in a high-performance V12 for the Century coupe represents more than just engine development; it’s a deliberate statement about reclaiming Japan’s automotive leadership and delivering a truly competitive ultra-luxury experience.
