Ford’s upcoming electric vehicles, co-developed with Renault, will retain a uniquely Ford identity despite sharing underlying platforms and components. This approach aims to avoid the criticism leveled at some rebadged models – like the Nissan Micra, which closely resembles the Renault 5 – where brand distinction was blurred.
Shared Engineering, Separate Identities
Renault CEO François Provost clarified that while Renault will supply its platforms and development expertise, Ford will fully control styling, features, and driving dynamics. The goal is to ensure that future Ford models, including a new supermini expected to replace the Fiesta, “feel like Fords.”
“These will be Ford’s cars,” Provost stated. “They will sort the styling, they will sort the features. We are working with them in the development because we are capable of supplying our platforms and parts, and bring value for Ford in our production and development capability.”
This division of labor allows Ford to leverage Renault’s efficient development processes and manufacturing capabilities without sacrificing brand character. Ford will also handle all sales and marketing, reinforcing its ownership over the final product.
Avoiding Rebadging Concerns
The strategy marks a deliberate shift from simply rebranding Renault vehicles. The automotive industry has seen mixed results with such partnerships, where consumers perceive the rebranded cars as lacking authenticity. By allowing Ford’s design and development teams to customize the shared hardware, the company hopes to avoid this pitfall.
Addressing China Development Concerns
A question arose regarding Renault’s use of Chinese-based R&D facilities for Ford’s vehicles. Renault assures that the partnership is based on its European core development, eliminating potential conflicts of interest. The company maintains that the collaboration doesn’t involve its Chinese operations, ensuring no foreign influence over the American automaker’s product development.
The collaboration between Ford and Renault represents a strategic attempt to balance cost-efficiency with brand integrity. By sharing engineering while maintaining distinct design and driving experiences, both automakers hope to deliver competitive EVs that appeal to their respective customer bases.
