Lincoln is developing a high-end, off-road-capable SUV based on the Ford Bronco platform, aiming directly at the lucrative market segment dominated by the Mercedes-Benz G-Class and Land Rover Range Rover. The move signals Lincoln’s ambition to compete in the luxury SUV space with a vehicle that blends rugged capability with premium features.
Market Trends Fueling the Shift
The demand for rugged yet luxurious SUVs is growing as buyers seek vehicles that can handle both off-road adventures and high-end comfort. The Mercedes G-Class, initially designed as a military vehicle, has become a status symbol, while the Range Rover balances off-road prowess with opulence. Audi and BMW are reportedly working on similar models, indicating a clear trend towards this niche. Lincoln’s entry is a direct response to this market demand.
Key Details of the Upcoming SUV
According to reports from Autoweek, Lincoln’s new SUV is slated for release between 2029 and 2030, coinciding with the next-generation Ford Bronco. The vehicle will utilize the same body-on-frame platform as the Bronco, retaining its boxy proportions while incorporating upscale styling cues.
- Pricing: Expected to start above $100,000.
- Features: Sumptuous leather interiors, advanced technology, and high-end amenities.
- Powertrains: Shared with the Bronco, including options ranging from four-cylinder engines to V-6 and potentially hybrid configurations.
Timing and Platform Considerations
The timing of Lincoln’s release is notable, as the next-generation Bronco is also expected around the end of the decade. The Lincoln SUV might share parts with the updated Bronco platform rather than the current model, ensuring it remains competitive with emerging technologies and design trends. The Bronco’s body-on-frame platform is expected to receive updates rather than a full overhaul, allowing Lincoln to leverage existing engineering investments while still delivering a refined product.
The move by Lincoln highlights a broader industry shift toward blending off-road capability with luxury. The G-Wagen’s success has proven there’s a substantial market for vehicles that can conquer rough terrain while offering high-end comfort and status.
Lincoln’s new SUV represents a strategic play to capture a share of this growing market, positioning the brand as a serious contender in the luxury off-road segment.
The vehicle is expected to be a significant addition to Lincoln’s lineup, potentially attracting a new customer base and solidifying its presence in the premium SUV market.
