Volkswagen is abandoning touch-sensitive controls in favor of traditional buttons and switches, reversing a controversial design trend that alienated many drivers. The move comes after direct criticism from the company’s own CEO, Thomas Schäfer, who bluntly stated he “doesn’t understand why anybody would want” touch sliders for essential functions like climate and volume control.
The Problem With Touch Controls
For years, automakers—including Volkswagen—have been phasing out physical buttons in an effort to streamline interiors and cut costs. Touch-sensitive surfaces and sliders were often poorly implemented: difficult to use while driving, lacking tactile feedback, and even prone to accidental activation. The Golf Mk8 and ID.3 exemplified this shift, eliminating dedicated rear window switches and introducing frustrating touch-sensitive steering wheel buttons.
The decision to remove tactile controls was partly driven by financial considerations. Ferrari CEO Benedetto Vigna recently admitted that touch buttons are significantly cheaper to manufacture, a fact that likely influenced VW’s initial move. However, the backlash from consumers has forced a reassessment.
VW’s Course Correction
Under its current leadership, Volkswagen has pledged to restore physical controls across its lineup. The upcoming ID. Polo—previewed in concept form—will feature a dedicated row of buttons on the center console, complemented by a volume knob. Even the steering wheel will return to traditional, non-touch buttons.
This isn’t just about buttons; it’s about usability. VW is also bringing back proper door handles, another area where cost-cutting measures led to inferior design. The company’s R&D chief, Kai Grünitz, hinted that previous management under Herbert Diess may have misjudged customer preferences.
What This Means for Drivers
The shift back to physical controls is a direct response to feedback. Drivers overwhelmingly prefer tactile feedback and intuitive operation, especially in frequently used functions like window controls and climate settings. While some current models—like the Cupra Born—may retain touch sliders for now, future generations of VW vehicles will prioritize real buttons.
The broader industry trend remains uncertain. Whether other brands will follow suit is unclear, but Volkswagen’s reversal signals a growing recognition that cost-cutting shouldn’t come at the expense of user experience. The company has also hinted at improvements in interior materials, addressing another major criticism of the Golf Mk8.
“Every Volkswagen has been made for the board, and especially for the CEO. Luckily, [Ferdinand] Piëch and [Martin] Winterkorn had a feeling for what the customer wanted.”
Ultimately, VW’s decision is a win for drivers who value practicality over minimalist aesthetics. The company is acknowledging its mistakes and correcting course, a move that could set a new standard for automotive design.
