Korean manufacturer KGM (formerly SsangYong) has released the first official glimpse of the next-generation Musso, a dual-cab pick-up designed to compete in the highly contested mid-size segment. The vehicle is scheduled for its public debut at the CV Show in Birmingham next week.
While the automotive industry is rapidly pivoting toward electrification, KGM is taking a dual-track approach. The new Musso will sit alongside the all-electric Musso EV, though the two models are fundamentally different vehicles serving different needs.
Зміст
Maintaining Diesel Utility
For many commercial and rural users, electric power is not yet a viable replacement for heavy-duty diesel performance. Recognizing this, KGM is keeping the internal combustion engine (ICE) alive in the new Musso.
The new generation is expected to retain its core mechanical strengths:
– Engine: A 2.2-litre four-cylinder turbodiesel.
– Drivetrain: Four-wheel drive paired with a six-speed automatic transmission.
– Capabilities: A 3.5-tonne towing capacity and a 1,000kg payload.
While exact performance figures for the new model are still pending, the current generation produces 199bhp and 441Nm of torque. Given the focus on utility, buyers can expect similar power levels aimed at heavy-duty work rather than high-speed racing.
A Rugged Design Evolution
The released imagery suggests a significant aesthetic shift. Moving away from the chrome-heavy, SUV-inspired styling of the previous model, the new Musso adopts a bolder, more contemporary look.
The design is characterized by:
– A more upright, boxy silhouette that emphasizes toughness.
– A rugged front fascia dominated by LED lighting.
– A “workhorse” aesthetic that prioritizes durability over luxury.
Modernizing the Interior and Safety
While the exterior focuses on ruggedness, the interior is being updated to meet modern digital standards. KGM has indicated that the cabin will receive a major overhaul in terms of technology and driver assistance.
Key anticipated upgrades include:
– Advanced Driver Assistance Systems (ADAS): Featuring lane-keeping assist, speed sign recognition, and adaptive cruise control.
– Enhanced Visibility: A new 360-degree camera system.
– Connectivity: Wireless integration for Android Auto and Apple CarPlay.
Why This Matters: The “Middle Ground” Strategy
The mid-size pick-up market is currently dominated by giants like the Toyota Hilux and Ford Ranger. KGM’s strategy highlights a critical trend in the automotive industry: the “transition gap.”
While many manufacturers are rushing toward fully electric fleets, a significant portion of the pick-up market—particularly in rural and agricultural sectors—requires the long-range reliability and high-torque capabilities that only diesel can currently provide. By offering both a robust diesel model and an EV variant, KGM is positioning itself to capture both the traditional worker and the early adopter of electric utility vehicles.
Market Outlook: The Musso has long been a reliable staple for UK rural buyers. These updates suggest KGM is attempting to modernize its brand image without abandoning the practical, high-capacity features that built its reputation.
Pricing and availability are yet to be confirmed, though it is expected to remain competitive with the current model’s starting price of approximately £33,000 (ex-VAT).
Conclusion: By blending rugged, traditional diesel power with modern digital safety features, the new KGM Musso aims to bridge the gap between old-school utility and the new era of connected driving.
