Autocar road testers face a daily battle.
They must keep their hearts out of it.
Or try to.
There’s a hard gap between what makes a car good on paper and what you actually like driving. It’s annoying. Really it is. A well-executed machine. One with design logic. Strengths where they count. It’s easy to spot. Easy to recommend.
But liking it? That’s a different beast entirely.
Rating and loving are not synonyms. We’re all human, yes. We have preferences. We have biases. The job is to strangle those biases gently. To focus on the buyer instead of yourself. Who are we really doing this for? Not us. Never us. The customer comes first. Always.
Keep those tabs on the personal stuff. File it away. Judge the car on its merit, not your mood.
