Slate’s truck is cheap. Like really cheap. $25,959 starts the price. Add another $4,000 if you want the SUV shape. The destination fee isn’t announced yet, which feels like a trap, but the base numbers are hard to ignore.
There’s a catch though.
They don’t paint it.
The vehicle leaves the factory bare. The “Blank Slate” name isn’t marketing fluff. It’s literal. So instead of factory paint, Slate throws vinyl at you. A lot of it. They figured they might as well do it right, or at least playfully, so they partnered with Crayola.
Five colors. Straight from the box.
- Cerulean (blue)
- Dandelion (yellow)
- Fern (green)
- Jersey Tomato (orange)
- Razmatazz (pink)
You can wrap it yourself. Or pay someone to slap those decals on, maybe a serpentine stripe down the side and the crayon logo right under the door handles. They even sell a key fob cover that matches. It’s absurd. In a good way.
This isn’t just paint. It’s an identity.
Here’s where the math gets tricky. These specific Crayola wraps run $1,549. The “classic” Slate wraps are cheaper, around $499 or $669 depending on if you want something that shines like an oil slick. Hate the choices? Go custom. That’s $1,599 out your pocket.
Compare that to Porsche’s “Paint to Sample.” That stuff costs thousands and it’s permanent. Slate is betting that you’d rather have options. And maybe a little less permanence.
Is it worth it? Maybe. Maybe not.
This is just the first collab. The configurator promises “brands and creators we love.” There’s already an option from a New York artist named Max Kolo, a filmmaker. What else is coming? Who knows.
Motor1 thinks it’s clever. Look at how many Cybertrucks get wrapped. Owners love showing off. Slate is leaning into that culture hard.
If you buy a truck that isn’t painted, you’re already signaling something. Now you get to choose what.
